Internet marketing using an auto responder series is a popular strategy to increase repeat website visits and sales. In many cases, an internet marketer use to make a series of lectures using the autoresponder. But there is a more attractive and effective way in using the autoresponder, the EZINE EBOOK
Instead of trying to publish a small daily or weekly eZines, why not try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably an Adobe .pdf file. Some uses the exe file format. There are some disadvantages though in using the exe file format.
1. The exe format is usually blocked by the email systems in protection from viruses.
2. The exe format sometimes is not recognized by other computer systems especially the lower versions.
3. The exe format is easily infected with a virus.
For these reasons, the PDF file format is still more popular than that of exe format.
You could have it made up of a large number of articles per issue and insert regularly characterized areas like inspirational quotes, industry tips, favorite sites and advice from the pros. You could also insert full-color graphics, multimedia components like audio / video file links and ads. Then you can charge a monthly rate, with an annual discount package purchase, and sell advertising spots to sprinkle in your auto responder announcements for each issue and with an informational series to announce your monthly eZine to new prospects.
Guess what, many people really love to have a free eBook that really teaches something and of some use. Why not start now?
In summary, by using a marketing technique like an eZine eBook, tailor to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. You can attract more people and growing traffic would mean a growing business.